Marketing involves using various forms of communication to reach your target customers. Traditional marketing methods include print and broadcast advertising. In addition to these, Internet marketing methods include PPC (Pay-per-click) advertising and other forms of paid advertising. Other marketing techniques include cause-related marketing, which links a company’s product or service with a social cause. A stealth marketing strategy is another popular type of marketing, which involves marketing a product without the customer knowing.
In the digital marketing world, the importance of using multiple digital channels cannot be underestimated. According to recent studies, more than 25 percent of internet users use social media as a means to connect with brands. This is an ideal outlet for connecting with potential customers. Users rely on social media for more than sharing content. They use these platforms to interact with brands and share their shopping experiences. By personalizing a message to the consumers, companies can create a connection and encourage more sales.
SEO (Search Engine Optimization) is also an effective method of marketing. It enables marketers to reach consumers and is more cost-effective than other types of advertising. According to Wolfgang Digital, approximately 35% of online traffic comes from SERPs. With SEO, your company can increase its ranking in search results, thereby attracting more daily traffic. As an example, the fitness clothing website Gymshark currently ranks fourth in Google for the keyword “workout clothes” with 90,500 searches each month.
Marketing research is essential when it comes to understanding your target market and making the right choices for your products and services. In this process, you will learn the size of the market and the growth trends. You will also gain insight into the demographics of your target market. This information is useful in determining your market positioning and potential pain points.
Surveys are a great way to understand customer needs. You can use online surveys and questionnaires like Typeform and SurveyMonkey to collect valuable information. In addition, you can also read existing customer reviews to learn what they want. This will give you insights about their expectations, preferences, and pain points. For eCommerce sites, visual reviews are particularly beneficial.
Once you have the target market identified, you can start developing a marketing plan that will help you reach your target audience. Whether you use social media, direct mail, you will want to know what channels and content will reach your targeted audience. Ultimately, the goal of your marketing plan is to gain a sustainable competitive advantage over your competitors.
The Four Ps of marketing are the foundation of a successful marketing plan. Whether it’s an ad campaign, a website, or a social media campaign, there are four essential elements that will make your customers want to purchase your product.
