Let’s be honest—customers don’t care about your internal silos. They just want help, fast, on whatever channel they happen to be using. That’s the heart of omnichannel support: seamless, consistent service whether they’re sliding into your DMs, firing off an email, or tapping your live chat widget at 2 AM. Why Omnichannel? Because Customers Don’t Wait Think of it like this: if you’re stranded on the side of the road, you’re not going to call a tow truck company that only responds by fax. You want help now, on your terms. Modern customers expect the same flexibility—73% use multiple channels during their support journey. Miss them on one, and they’ll bounce to a competitor who won’t. The Omnichannel Toolbox: Channels That Matter Not all channels are created equal. Here’s where ...
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