David Brandt, Author at Business And Marketing Blog

What Are the Differences Between a Spinco Business and a Public Business?

October 25, 2021

The word business basically refers to any company or organized entity undertaken in pursuit of commercial, economic, or social objectives. Business forms range in scale from small, personal enterprises, to large, international corporations. These enterprises may be either a sole proprietorship or a partnership. The size and number of businesses usually vary from region to region, as well as over time.Many businesses today are service-based. Many services provided by businesses include professional services such as accounting, computer services, bookkeeping, consulting, financial planning, insurance, real estate, payroll, human resources, marketing, legal, customer service, technology support and many more. Other services provided by businesses may include manufacturing, transportation, com

Marketing

Effective Strategies For Marketing a Brand

David Brandt

October 20, 2021

Marketing is described by Merriam Webster as the promotional use of words or phrases for the promotion of a product. Marketing is a form of advertising and it has been used by most marketers as a strategic way of bringing more customers to a business. It involves the practice of soliciting orders for a product or service. Marketing is also the process of consciously promoting sales of products and services to prospective buyers and potential consumers; potentially including choice of a preferred target market; choice of some specific features or themes of the merchandise or service to be marketed; and development of marketing plans, catalogues, etc., aimed at increasing sales. Marketers try to satisfy customer demands and it includes the conscious and the unconscious use of techniques, pro

Customer Support

Customer Support Systems

David Brandt

October 15, 2021

Customer support is a wide ranging series of customer support services to help customers in making correct and cost effective use of their product. It involves support in designing, installation, maintenance, training, troubleshooting, upgrading, disposal, and support of a purchased product. There are various companies that specialize in the provision of these customer support services. These companies employ people who have basic technical knowledge and experience in the areas of product design and development, software, networking, and product maintenance and troubleshooting. Many companies provide technical support services at reasonable prices.There are many benefits of using customer support services. These are open to all irrespective of the location, gender, or age. The internet has

Sales

Sales Management And Its Impact On Business Operations

David Brandt

October 10, 2021

Sales are essentially activities associated with the exchange of products or services at a specific point of time. The exchange of a service for an additional cost is commonly thought to be a sales. Some sales do not involve exchange of products but instead have value-based payment processes. While all sales involve some kind of exchange, not all sales are the same.Marketing and sales are the two business functions that are closely related. Marketing is primarily concerned with the creation of awareness, evaluation of customer needs, preparation of the selling process, and the achievement of the sales objective. In contrast, sales is more appropriately focused on achieving a profit. Salespeople are salespeople. They are marketing's worst nightmare!The two business functions sla back to mar

Accounting

An Overview of Accounting

David Brandt

October 9, 2021

Accounting or accountancy is an area of accounting that primarily deals with the measurement, preparation, reporting, and communication of data about various non-financial economic entities including corporations and businesses. It mainly uses financial transactions to identify the financial performance of a company or an entity in terms of cash flows, assets, liabilities, and net worth. The basic job of an accountant is to determine the financial reporting data needed by other people involved in the business such as investors, banks, and other stakeholders. Thus accounting provides crucial information on the financial health of a company.Accounting involves the systematic recognition, measurement, reporting, and interpretation of financial transactions that result in the measurement of th

Customer Support

What Is the Customer Support Service?

David Brandt

September 26, 2021

Customer Support is a set of customer service to help customers in making correct and cost effective use of a purchased product. It involves helping in installation, planning, training, troubleshooting, servicing, upgrading, and disposal of an acquired product. Many companies offer this kind of service to its customers at a low price. It is not mandatory for every company to provide such support to its customers. It depends upon the policies and objectives of a company to decide whether it offers this support or not.The basic difference between Customer Support and Service Reputation Management (SRM) is that Customer Support is a form of internal service while SRM is an external process that helps companies to overcome the perception of bad service provided by their customers. Both are ver

Marketing

Marketing Defined

David Brandt

September 14, 2021

Marketing is one of the most important aspects of running a successful business. If not handled properly, marketing can easily run amok resulting in failure of the business. Marketer should always have a keen sense of the current marketing trend in order to make informed decisions. Marketing is also one of the key elements of advertising, used to reach out to customers and convince them to make a purchase. Marketing can be defined as the process by which organizations attempt to create awareness, support, or sell a product or service.Marketing is an aspect of public relations that considers the creation of awareness, acceptance, and credibility for a business or product by communicating with the general public. The primary goal of marketing is to acquire new clients, expand market share, a

Accounting

Basics of Accounting

David Brandt

September 12, 2021

Accounting is the science of computing, which makes it an important part of business activities. Accountancy or accounting is the measurement, analysis, and communication of information about non-financial corporate entities like companies and corporations. The term is usually used to refer to three different areas. Firstly, accounting deals with the recording of financial transactions and information for use by other people and organizations in order to make financial decisions. Secondly, accounting helps managers make informed choices about those transactions and information; thirdly, accounting is necessary to ensure the reliability and validity of financial reporting.Basic accounting is the first part of a complex system. It comprises the preparation and maintenance of accounting recor

Sales

Sales and Marketing Successful Business

David Brandt

September 9, 2021

Sales are basically activities pertaining to the quantifiable number of products sold in a given planned period of time or sale. The delivery of a particular service for a certain price is also deemed to be a sale. It may be in the form of services rendered to the customers or purchased from the suppliers. In general, sales are made on an ongoing basis.Sales are classified into two types: selling to the buyer and selling to the seller. The sales to the buyer refers to the selling of products by the buyer himself/ herself. Sales to the seller involve the selling of products by a third party at a profit or discount to the seller. For example, the goods bought from the wholesaler would be sold to the buyer at a discount.Sales are normally measured through the sales goal. Sales goals establish

Business

Business Means of Production

David Brandt

September 2, 2021

A business is clearly defined as an entity organized either by individuals or by organizations for mutual, professional, economic or social interests. Most businesses are for-profit organizations or non-profitable entities. There may also be some private companies that are legally established for the benefit of one or more members.The business means of an organization include the profit made by the enterprise for the operation and maintenance of its productive apparatus and tools. The object of production in a business enterprise is the use of the same materials and energy which produces the goods to be sold. In addition, the profit of a business enterprise is made up of the revenues or earnings coming from the sale of its products to customers. It also covers the amount of money realized