David Brandt, Author at Business And Marketing Blog

Marketing Defined

September 14, 2021

Marketing is one of the most important aspects of running a successful business. If not handled properly, marketing can easily run amok resulting in failure of the business. Marketer should always have a keen sense of the current marketing trend in order to make informed decisions. Marketing is also one of the key elements of advertising, used to reach out to customers and convince them to make a purchase. Marketing can be defined as the process by which organizations attempt to create awareness, support, or sell a product or service.Marketing is an aspect of public relations that considers the creation of awareness, acceptance, and credibility for a business or product by communicating with the general public. The primary goal of marketing is to acquire new clients, expand market share, a

Accounting

Basics of Accounting

David Brandt

September 12, 2021

Accounting is the science of computing, which makes it an important part of business activities. Accountancy or accounting is the measurement, analysis, and communication of information about non-financial corporate entities like companies and corporations. The term is usually used to refer to three different areas. Firstly, accounting deals with the recording of financial transactions and information for use by other people and organizations in order to make financial decisions. Secondly, accounting helps managers make informed choices about those transactions and information; thirdly, accounting is necessary to ensure the reliability and validity of financial reporting.Basic accounting is the first part of a complex system. It comprises the preparation and maintenance of accounting recor

Sales

Sales and Marketing Successful Business

David Brandt

September 9, 2021

Sales are basically activities pertaining to the quantifiable number of products sold in a given planned period of time or sale. The delivery of a particular service for a certain price is also deemed to be a sale. It may be in the form of services rendered to the customers or purchased from the suppliers. In general, sales are made on an ongoing basis.Sales are classified into two types: selling to the buyer and selling to the seller. The sales to the buyer refers to the selling of products by the buyer himself/ herself. Sales to the seller involve the selling of products by a third party at a profit or discount to the seller. For example, the goods bought from the wholesaler would be sold to the buyer at a discount.Sales are normally measured through the sales goal. Sales goals establish

Business

Business Means of Production

David Brandt

September 2, 2021

A business is clearly defined as an entity organized either by individuals or by organizations for mutual, professional, economic or social interests. Most businesses are for-profit organizations or non-profitable entities. There may also be some private companies that are legally established for the benefit of one or more members.The business means of an organization include the profit made by the enterprise for the operation and maintenance of its productive apparatus and tools. The object of production in a business enterprise is the use of the same materials and energy which produces the goods to be sold. In addition, the profit of a business enterprise is made up of the revenues or earnings coming from the sale of its products to customers. It also covers the amount of money realized

Marketing

Marketing Research

David Brandt

August 25, 2021

Marketing is the art and science of anticipating the need, satisfaction, and buying behavior of the target market; potentially including broad range of possible selection of a targeted audience; choice of certain characteristics or attributes to be advertised; and methods of communication. The ability to influence buying behavior is referred to as the power of marketing. Marketing influences the buying decisions of consumers and plays an important role in business and society. Marketing is a tool that is used to generate sales leads, shape client responses to promotions, and obtain new clients and customers.A variety of studies on marketing and its effect on customer purchasing behaviour have been conducted over a period of time. Marketing concepts are complex and involve many different el

Accounting

Becoming an Accountant – What You Need to Know

David Brandt

August 19, 2021

Accounting is an on going process that is required in every organization whether big or small. It is a method of summarizing and monitoring financial transactions of a company. The word accounting comes from the Latin phrase Audaculum, which means "doing the book."Accounting or accountancy is basically the measurement, tracking, and interpretation of financial data concerning companies and other economic entities. A lot of confusion may arise if we refer to bookkeeping or accounting as something else than what it actually is. Many people think that accounting includes the preparation of the financial reports that are filed by the business owners with the government agencies. However, this is not entirely true. Bookkeeping is merely one part of the accounting process.In addition to the prep

Business

Business Vs Business Enterprise

David Brandt

August 12, 2021

Business is the operation of a business, which includes the acquiring, creating, producing, selling and operating of certain services and products. When an individual is engaged in business, he is commonly known as a businessman. The English term business has several French roots, which mean "commerce" and "advance". The word in business is derived from a combination of two words: "bien", which means "good" and "oper", which means "work".One of the most common types of businesses in the world is a corporation. In order to be classified as a corporation, a company must have its shares traded on a regulated exchange such as the New York Stock Exchange or the NASDAQ stock exchange. A corporation also has the right to issue common stock or preferred stock. Common stock is issued by the corpora

Sales

Why Invoicing Software Is Critical For Sales Management

David Brandt

July 28, 2021

Sales are essentially activities related to the quantity or sale of products at a specific designated point of time. The delivery of a purchased service as a gift is also often considered a sales transaction. In business, sales are a significant part of the equation, and are a major force shaping economies. Sales executives often refer to sales as "the food of the business", since sales directly affect the success or failure of an enterprise.Sales managers use sales techniques such as marketing, advertising, price promotion, and personal selling to influence buying decisions. Managing sales is a challenge for all companies, large or small. Sales managers must address the various concerns of the company's management and account for the entire field of sales activities. Sales managers should

Sales

Understanding the Difference Between Sales and Marketing

David Brandt

July 19, 2021

Sales are basically activities concerned with the number or volume of products sold in a given designated period of time. The sale of a product to someone is considered a sales. For example, if you sell shoes you could be considered a salesman when you have sold shoes to at least one customer. Sales people can be found in different forms - offline and online. In order to understand the role of each type of sales professional, it is necessary to have a complete understanding of the meaning of sales.Marketing departments are normally categorized under marketing. Marketing deals with the processes used to make and introduce new products into the market. Marketing can also be used to refer to the identification of market needs and making available of products that meet these needs. The major a

Sales

The Fundamentals of Double Entry Bookkeeping

David Brandt

July 13, 2021

Sales are essentially activities connected to the sale or purchasing of products at a certain targeted date. The sale of a product is likewise regarded as a sales. Salespeople are those persons engaged in activities of selling products or services to others. They have to convince customers by various ways to purchase a particular product or service.Sales, as we have observed, are basically a series of activities. The invoicing software is one tool that enhances the efficiency of sales by providing the needed tools for the seller and the buyer to communicate with each other. The main role of the sales person is to close the deal after the payment is made. In this type of business context, it is the role of the sales person to make sure that the buyer has purchased the right product.The seco