Customer support is often the primary responsibility of a retailer's sales and service staff. Yet the most successful businesses often make a habit of taking a more holistic approach by including customer satisfaction in all of their marketing and business development efforts. After all, "the customer is always right." It is a fact that many successful businesses have made the commitment to excellence in every area of their operations.Customer support is the delivery of extraordinary service to customers prior, during, and even after a sale. Without excellent customer support, there is a very real chance that a customer will leave your shop or organization, never to return. Yet the perception of success in these interactions depends on how employees "can adapt themselves quickly to the per
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