Category: Marketing

Marketing

Marketing Research

David Brandt

August 25, 2021

Marketing is the art and science of anticipating the need, satisfaction, and buying behavior of the target market; potentially including broad range of possible selection of a targeted audience; choice of certain characteristics or attributes to be advertised; and methods of communication. The ability to influence buying behavior is referred to as the power of marketing. Marketing influences the buying decisions of consumers and plays an important role in business and society. Marketing is a tool that is used to generate sales leads, shape client responses to promotions, and obtain new clients and customers.A variety of studies on marketing and its effect on customer purchasing behaviour have been conducted over a period of time. Marketing concepts are complex and involve many different el

Marketing

Marketing Research

David Brandt

June 28, 2021

Marketing is any action that attempts to raise awareness, evaluation, understanding or response of target markets. Marketing is an ever-changing discipline. No firm can predict marketing actions likely to occur in future. Marketer use marketing as tool to acquire new clients, to persuade their existing customers to buy a product or service, to create and maintain a positive public perception, or to improve brand awareness. Marketing is an integrated part of business activity. Marketing is a powerful means for getting your message and brand out to the masses.Marketing myopia occurs when marketers view marketing activity as a one-time purchase and/or effort instead of an ongoing process. Marketing is a strategic and comprehensive discipline that involves the effective use of many communicati