Marketing is any action that attempts to raise awareness, evaluation, understanding or response of target markets. Marketing is an ever-changing discipline. No firm can predict marketing actions likely to occur in future. Marketer use marketing as tool to acquire new clients, to persuade their existing customers to buy a product or service, to create and maintain a positive public perception, or to improve brand awareness. Marketing is an integrated part of business activity. Marketing is a powerful means for getting your message and brand out to the masses.Marketing myopia occurs when marketers view marketing activity as a one-time purchase and/or effort instead of an ongoing process. Marketing is a strategic and comprehensive discipline that involves the effective use of many communicati
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