Sales are essentially activities related to the quantity or sale of products at a specific designated point of time. The delivery of a purchased service as a gift is also often considered a sales transaction. In business, sales are a significant part of the equation, and are a major force shaping economies. Sales executives often refer to sales as "the food of the business", since sales directly affect the success or failure of an enterprise.Sales managers use sales techniques such as marketing, advertising, price promotion, and personal selling to influence buying decisions. Managing sales is a challenge for all companies, large or small. Sales managers must address the various concerns of the company's management and account for the entire field of sales activities. Sales managers should
Read More
