Marketing is described by Merriam Webster as the promotional use of words or phrases for the promotion of a product. Marketing is a form of advertising and it has been used by most marketers as a strategic way of bringing more customers to a business. It involves the practice of soliciting orders for a product or service. Marketing is also the process of consciously promoting sales of products and services to prospective buyers and potential consumers; potentially including choice of a preferred target market; choice of some specific features or themes of the merchandise or service to be marketed; and development of marketing plans, catalogues, etc., aimed at increasing sales. Marketers try to satisfy customer demands and it includes the conscious and the unconscious use of techniques, processes, strategies, and advertisements in order to gain recognition, popularity, and a place in the social network. In short, marketing means “to get recognized”.
The objective of marketing is to promote and advertise a product or a service in order to increase profitability and to improve the quality and the satisfaction of customers. In other words, marketing is not only an advertising technique but also involves conscious communication with customers and the development of brand awareness. Marketing is therefore an important part of any business’s development plan and involves many elements such as identification of potential customers, designing of the products or services to meet customer requirements, measurement of the results obtained by the marketing efforts, evaluation of the results, and improvement of methods and procedures to ensure that the results are replicated in the future. Marketing is therefore not only a tool for obtaining new customers; it is also important for maintaining customer loyalty. A wide variety of marketing techniques are available to businesses such as print advertising, TV advertising, radio advertising, and other media advertising. These various marketing strategies have different effects on the organization, which depends largely on their specific objectives and the extent to which they are pursued.
For marketers, marketing is an integrated part of the overall strategic planning process and is therefore very much related to the overall growth and welfare of the brand. Brand marketing is therefore an effective way to boost customer loyalty and improve brand awareness. Although marketing is an art and science, it should be understood that the brand is a part of the company’s strategy and is therefore very much connected to the business operations. Marketing therefore is an important ingredient of a successful business.
Effective marketing therefore requires a lot of creativity, resourcefulness, and dedication. There are many people who try to take up marketing as a casual hobby, resulting in ineffective marketing strategies that do not benefit the company. Professionals in marketing have to be aware of all aspects of the business, including brand, product, target customers, competitors, and market trends. Marketing therefore requires a great deal of knowledge, skills, and experience, and for this reason, most marketing positions require a MBA degree from an accredited business school. Marketing therefore requires a lot of research, analytical abilities, and decision making abilities, and for this reason, most marketing positions require a lot of creativity, resourcefulness, and dedication.
Marketing can also include using social media to promote the business. The term social media generally refers to a number of different applications and websites which allow users to chat, create online profiles, and interact with each other. This allows marketers to reach a large audience for relatively low cost or no cost at all. In addition to the cost advantages, social media also allows marketers to use customer service tools such as Facebook’s “Like” and “Share” buttons, YouTube’s “Video” and ” Gallery,” and Twitter’s 140-character 140-keyed tweets. These tools allow marketers to advertise their brands effectively without directly associating themselves with the customers they are trying to attract.
Brand marketing is one of the most effective marketing strategies, as it helps build the brand name, but it is not the only way to build the brand. Properly executed marketing strategies are able to attract new customers and retain existing customers. Marketers are able to strengthen their brands through various techniques, including creative marketing strategies, cost effective methods, and complementary products and services. Marketing is an integral part of all business strategies, and the Internet provides many tools through which businesses can communicate with their customers. Many people are familiar with social media sites like Facebook, Twitter, and MySpace, and may not be aware of some of the other platforms through which businesses can communicate. Brand marketing can be implemented through these channels, and it is important that businesses incorporate a variety of marketing techniques in order to reach as many potential customers as possible.
