Blockchains are digital ledgers that facilitate transparent, secure and unalterable transactions - an asset to be leveraged by marketers to increase trust in their brands while also generate leads for growth. Mathematics allows people to verify identities without relying on one central authority, making it harder for hackers to steal data. Users can manage their data and receive loyalty points to allow marketers better target them. This can bring about micropayments, cross-chain subscriptions or crowdsourcing platforms and micropayments themselves. Accountability – Be transparent. Transparency is a brand value. With the development of data analytics and blockchain technology, brands can now share more with their customers and provide them with a sneak peak into their business ...
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