In this way, brands look for content that embodies values clearly – such as sustainability, ethics and creativity – in the form of storytelling, crowd-sourcing of content and hypersegmentation. As a result, marketers are emphasising campaigns that collect first-party data, the kind that is directly aligned with the objectives of their business goals – and arguably more critical in healthcare, where customer trust is key to success, than it is anywhere else. Artificial Intelligence In 2024, brand managers have to build up an interest matrix to optimise their content strategy. Several tools have been invented to help with content management: no-code/low-code content marketing to reduce complexity for creating and distributing media from many channels with otherwise high complexity...
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