The technological boom of the 21st century has transformed our lives completely. Our personal lives have evolved significantly, but these changes have also translated into the business world. Every single industry that exists has undergone a significant amount of change, thanks to the widespread use of the internet and the introduction of technology that has happened in the last few decades. For instance, we have come a long way from brick-and-mortar stores to online ones and this is just one way our lives have changed. Amongst the various industries that have adapted to this change is marketing, which was defined as the process of promoting and advertising your business and offerings. There was a time when marketing involved the use of TV ads, radio ads, magazines, newspapers and pamp...
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