A marketing manager works in an organization to drive engagement with its brand. This can involve building a community or encouraging customers to make a purchase. The position also focuses on business-to-business or consumer-to-business marketing. A career as a marketing manager involves understanding the various aspects of the business, such as the target audience and the type of products and services offered. There are many different aspects to a marketing manager's role, and the specifics of these roles can differ significantly. A marketing manager must have a strong understanding of various communication techniques, including the psychology of the audience. They must also be aware of how to reach different groups of people and understand their behavior. Additionally, they must be ...
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