Exporting can be a powerful strategy for firms looking to extend their reach outside domestic borders, but the process can also be complex and challenging. Exporting can open the eyes of firm marketing departments to foreign market information that differs significantly from existing practices, creating opportunities for learning and innovation in marketing strategies. 1. Increased Sales An effective export marketing plan helps businesses increase sales and revenue. To do this, they need a strategy which includes identifying target markets, creating communication channels between international customers, offering multiple payment options and using social media effectively. Businesses entering international markets will quickly learn of market feedback that can result in market...
Read More