Marketing involves using various forms of communication to reach your target customers. Traditional marketing methods include print and broadcast advertising. In addition to these, Internet marketing methods include PPC (Pay-per-click) advertising and other forms of paid advertising. Other marketing techniques include cause-related marketing, which links a company's product or service with a social cause. A stealth marketing strategy is another popular type of marketing, which involves marketing a product without the customer knowing. In the digital marketing world, the importance of using multiple digital channels cannot be underestimated. According to recent studies, more than 25 percent of internet users use social media as a means to connect with brands. This is an ideal outlet for...
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